WELCOME TO STRATHNAIRN ARTS EXHIBITION PROGRAM 2023.

EXHIBITOR INFORMATION

We are delighted that you are part of our 2023 exhibition program. This page summarises all of the information you will need to prepare and feel organised for your upcoming exhibition. We have given you a run down of marketing activities which will support your exhibition, extra opportunities you might like to discuss with us, as well as details on opening drinks, set up and pack down and a list of contacts you may need in your time with us.

We hope that your preparations are smooth and we are looking forward to working with you on a successful exhibition.

What you’ll find on this page!

  • INSTALLATION INFORMATION

    • ACTION ITEMS

    • PRICE LIST CATALOGUE TEMPLATE FOR DOWNLOAD

  • MARKETING INFORMATION

    • ACTION ITEMS

    • PHOTO SPECIFICATIONS

  • OPENING DRINKS GUIDELINES AND CATERING OPTIONS

  • IMPORTANT CONTACTS

INSTALLATION

You are responsible for installing the Exhibition. Installation can be arranged from 9am on the Monday preceding the commencement of the Exhibition.  SAA must be advised of installation times 2 week prior to installation. Please contact the Business Manager to organise this at info@strathnairn.com.au

  1. You must comply with the requirements of the Work Health and Safety Act 2011. A copy is available for read only from SAA. Discuss the detail of anything that may cause harm to visitors in the Gallery. Work that may cause physical injury or likely to offend needs to be approved by SAA.

  2. Wall works must be ready to hang. The installed hanging system and lighting track system will be demonstrated to you and is simple to operate. 2-D works should have D rings and hanging wire attached to the frames.

  3. SAA is responsible for the lighting of the exhibitions.  

  4. You are responsible for the removal of all work at the end of the Exhibition, except for works sold. Works must be removed on the Monday following the close of the Exhibition or as otherwise agreed with SAA.

  5. SAA is responsible for packaging, collection and postage of all sold works.

ACTION ITEM : PRICE LIST AND PHOTOS

(FOR THE ONLINE EXHIBITION & ONLINE CATALOGUE)

Your catalogue price list will need to be provided along with images. DOWNLOAD THE PRICE LIST TEMPLATE HERE

You are responsible for the numbering of your works in the catalogue. We produce hard copy catalogues in limited numbers (price lists), as we prefer the online catalogue which will be promoted with a QR code in the gallery for visitors to view on their phones whilst in the gallery. This is better for the environment, health and safety and also very convenient.

There are a couple of options for photographing your work for the online exhibition.

  1. A professional photographer can be engaged at your expense, please ask us for references if needed

    1. Photos should be at least 300DPI and approx 1MG in size. Either landscape or portrait is fine

    2. Please name these files with the artist, name of the work, medium, size and date produced

  2. You provide all photos for us to use

    1. Photos should be at least 300DPI and approx 1MG in size. Either landscape or portrait is fine.

    2. Please name these files with the artist, name of the work, medium, size and date produced

  3. SAA can take photos once the work is hung - but please be aware that this is not professional photography. You can see previous exhibitions online to check if you are happy with the quality of this option.

    1. Please note - we can’t photograph work behind glass in the gallery - please photograph your work BEFORE you have it framed and put behind glass!!

MARKETING

SAA will organise the following things, (in addition to our organic social media content) to support the promotion of your project, please remember that your assistance and involvement is required to make this successful.

We strongly encourage exhibitors to also utilise their own networks to help distribute these materials - including email lists, social media. Your campaign will be more effective if we use consistent visuals to promote your exhibition. SAA will produce and supply these materials based on the information you supply, you will have opportunities for input and to approve prior to production.

Please note - you may not use the SAA logo in any capacity without our prior approval.

 

PROMOTIONAL POSTCARDS

Strathnairn Arts will produce 100 promotional postcards for you to assist in the marketing of your exhibition.

 
 

FACEBOOK EVENT

A Facebook Event will be set up for your project linked to the Strathnairn facebook page. This will include details of your exhibition, images and background information.

You are welcome and encouraged to share this page with your own networks.

EMAIL INVITATIONS

An online version of your invitation will also be produced for you to share to your networks online or in emails.

 

ONLINE EXHIBITION AND CATALOGUE

A web page for your project will be set up on our website. This will feature images and project details as well as links to social media and further information. There will also be a rotating banner on the home page for your project which will link to your web page.

MEDIA RELEASE

Preparation and distribution of a concise press release for distribution to a targeted arts media list. This list will include Canberra and surrounding areas Major and Arts print, web, radio media.

 

DIRECT EMAILS

We send out a "Now Open" email and monthly “What’s On” style email to our Members and Supporters database and your project will be featured in these email newsletters.

OPTIONAL ADDITIONAL MARKETING OPPORTUNITIES

  • POSTCARD DISTRIBUTION VIA SPY IN CANBERRA

    Spy In Canberra is a reputable promotional distribution company who can distribute your postcards to a variety of public high traffic areas around Canberra including; busy galleries, cafes and theatres. It is an excellent way to share your exhibition with a wider audience and supports our online marketing activities.

    SAA can book and co ordinate this distribution for you.

    Cost : $450 including production of 2000 cards.

    PLEASE ASK RACHEL FOR MORE DETAILS ABOUT THIS IF YOU ARE INTERESTED.

  • SOCIAL MEDIA ADVERTISING

    Whilst our social media enjoys good engagement compared to many galleries you may elect to support our organic marketing with some advertising dollars placed on ads for your exhibition on our Facebook and Instagram pages for the duration of your exhibition.

    This can assist in broadening the distribution of your work to a wider local or online audience.

    This would be invoiced to you prior to placement of the ads: and we would recommend an investment of $70 - $100

    PLEASE ASK RACHEL FOR MORE DETAILS ABOUT THIS. THIS IS COMPLETELY OPTIONAL.

  • Artist talks

    Art lovers appreciate the opportunity to discuss exhibitions with the Artist and we can co ordinate times through your exhibition period for organised Artist talks or demonstrations. Please let us know if you would like to discuss this as part of your marketing program.

    PLEASE DISCUSS WITH LEAH OR RACHEL

ACTION ITEM : MARKETING REQUIREMENTS

 

BIOS & EXHIBITION INFORMATION TO SUPPLY AT LEAST 2 MONTHS BEFORE THE START OF YOUR EXHIBITION

  • What exhibition are you running?

  • Who is it for? What is the theme?

  • If this is a group show, who are the artists, short bios for each please and yourself and an image from each

  • What are the 3 things you would most like people to know about the exhibition/practice experience?

  • 4 photos for promotional use. Please name these files with the artist, name of the work, medium, size and date produced.

  • Do you have an artist statement? or statement about the exhibition

  • Will you be doing any in person artist visit or talks?

  • Will you be having an opening drinks event?

  • Supply Facebook and Instagram handles of the artists who are participating and anyone else who should be included in tagging online - photographer photo credit, grant funding, school etc

  • Do you have a website?

  • Please email all of this to info@strathnairn.com.au ATT Marketing Manager

PHOTO GUIDELINES FOR MARKETING USE

  • Please supply at least 4 photos for promotional use. Please name these files with the artist, name of the work, medium, size and date produced

  • Photos should be at least 300DPI and approx 1MG in size. Either landscape or portrait is fine

  • If you can, please also send some behind the scenes photos of studio work or training or work in progress.

  • These can be lower resolution as will be used online. Please remember to include any artist and photographer image credit details

  • Please make sure you only send photos you are happy and are allowed to be used for promotions (ie: they must belong to you or have the owners/photographers permission)

  • If you have a logo please supply in EPS or High Res JPEG at least 1MB

OPENING DRINKS

We have moved the Homestead Gallery openings for 2023 - ALL Homestead Gallery openings will now be on the actual opening day - the first Wednesday at 5-7pm. Woolshed Gallery opening will be at 2pm on the first Saturday of the Exhibition commencing unless an alternate time and day is agreed by SAA.

You need to organise the Exhibition Opening, in consultation with SAA. This includes

  • Inviting someone to formally open the Exhibition.

  • Organising catering and beverages for the Opening. 

  • The SAA Café can provide quotes for catering, or you can make alternate arrangements. DOWNLOAD THE CATERING OPTIONS HERE You can contact Hannah or Vanessa directly to discuss catering.

  • Limited kitchen facilities are available for self-caterers. Exhibitors must return the kitchen to the condition in which it was found. Please note there is no access to the Café kitchen or its equipment.

  • The cost of catering and beverages is your expense.

  • Any preparation and cleaning up after the Exhibition Opening is the exhibitors responsibility.

  • Please be mindful of social distancing. You can also use the outside covered area for gatherings and speeches.

  • SHOP will be open and staffed during your opening for sales.

  • Please confirm your plans with SAA 3-4 weeks prior to the opening


CONTACTS

Invoices, bookings, installation, visits, administration of exhibition - Att: Business Manager: info@strathnairn.com.au

Marketing - If you have any questions regarding marketing please email info@strathnairn.com.au

Catering - Hannah or Vanessa text 0416 716 292 or steppingstonecbr@gmail.com

Curating advice - Director Peter Haynes director@strathnairn.com.au

Payments and all other information or questions to info@strathnairn.com.au.